the clearinghouse for Home and Community Based Services
More Info
A Social Marketing Approach to Challenging Stigma
03/01/2006 | Requests *Summary
This article is aimed at developing tools to help human service providers form partnerships to address and prevent stigmatization of people with disabilities. The Idaho State University Institute of Rural Health (ISU-IRH) developed two anti-stigma social marketing campaigns that incorporated methods to empower people, campaign design and distribution, and methodology for evaluating the effectiveness of the campaign.
Author
Kirkwood, Ann D.; Stamm, B. Hudnall
Available Files
Keywords
Real Choice Systems Change; Human Services; Community Inclusion; social marketing; marketing; campaign; stigmatization; stigma; anti-stigma; mental health; product positioning;
Topic
Developmental/Intellectual Disabilities, Long-Term Care, Model Communities, Physical Disabilities
Type/Tool
Marketing materials, Promising practices, Reports
Source
Grantee produced, Idaho
State
Idaho
Date Created
02/13/2007
Contact
Brenda Vitale
vitaleb@bc.edu
vitaleb@bc.edu
Short URL
Permission to use any element of this document should be obtained by the above named contact person. Always name the originator as the source of this material.
* Reflects requests since January 1, 2007
Options
HCBS / Clearinghouse for the Community Living Exchange Collaborative / (http://www.hcbs.org)