the clearinghouse for Home and Community Based Services
More Info
Social Marketing Principles Enhance Enrollment in the Cash and Counseling Demonstration and Evaluation
01/01/2009 | Requests *Summary
Explore the use of social marketing principles to enhance enrollment in the C&C Demonstration and Evaluation (CCDE). In this study, focus groups were conducted in Arkansas and Florida. Several lessons emerged from the findings including the importance of conducting process evaluation activities early during program implementation, carefully selecting and training personnel to conduct outreach and enrollment activities, and developing specific messages to include in marketing the cash option.
Author
Simon-Rusinowitz, Lori; Mahoney, Kevin J.; Marks, Lori N.; Simone, Kristin; Zacharias, Lee B.
Available Files
- Journal Abstract Off-site link (8 pages)
- Care Management Journals, Volume 10, Number 2
Keywords
Advocacy; Cash and Counseling; Community Inclusion; Enrollment; Medicaid; consumer directed care; elders; process evaluation; outreach
Topic
Consumer/Participant Direction
Type/Tool
Research / Journal abstracts
Source
Care Management Journals
State
Arkansas, Florida, All States/Territories
Date Created
08/05/2010
Contact
Elizabeth Maguire
National Resource Center for Participant-Directed Services
elizabeth.maguire.1@bc.edu
617-552-0562
National Resource Center for Participant-Directed Services
elizabeth.maguire.1@bc.edu
617-552-0562
Short URL
Permission to use any element of this document should be obtained by the above named contact person. Always name the originator as the source of this material.
* Reflects requests since January 1, 2007
Options
HCBS / Clearinghouse for the Community Living Exchange Collaborative / (http://www.hcbs.org)