the clearinghouse for Home and Community Based Services
More Info
Marketing Discussion Groups
11/21/2009 | Requests *Summary
How are states marketing their MIG programs? California went to an outside research company to conduct a marketing study. The attached presentation and results outline the details and findings of this study. Some of the topics addressed are the current employment process, employment resources, and perceptions of messaging statements. This presentation ends by providing insights to action. Though created for California programs this study could provide valuable marketing tips to other MIG states.
Author
Available Files
- Presentation PowerPoint (248K, 37 pages)
- Presentation PDF (328K, 37 pages)
- Findings Word (475K, 53 pages)
- Findings PDF (665K, 53 pages)
Keywords
Medicaid Buy-In; Marketing Discussion Groups; CHIIP; The Work Incentive Workgroup; Current Employment Process; Employment Resources; Perceptions of Messaging Statements; Perceptions of Video Segments; Barriers to Employment
Topic
Employment Programs, Medicaid Infrastructure Grant, State/Agency Information
Type/Tool
Assessments, Surveys
Source
CMS, California
State
California, All States/Territories
Date Created
04/21/2010
Contact
The MIG Team
TheMIGTeam@ascellon.com
240-487-3032
TheMIGTeam@ascellon.com
240-487-3032
Short URL
Permission to use any element of this document should be obtained by the above named contact person. Always name the originator as the source of this material.
* Reflects requests since January 1, 2007
Options
HCBS / Clearinghouse for the Community Living Exchange Collaborative / (http://www.hcbs.org)